HSMAI Innovation Board Questionnaire
 
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  HSMAI Innovation Questionnaire  

 
1.

 
 
 
 
2.
Ownership structure:
 
 
 
 
 
 
 
3.
Number of employees in your company (2018):
 
 
 
 
 
 
 
 
 
4.

 
 
 
 
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7.
What do you see as the key areas that the industry/hotels should address?
 
 
 
 
 
 
 
 
       
 
 
 
8.

 
 
 
 
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10.
During the last five years, how often have your company carried out the following activities?
1= Rarely 7= Very often
 
               
New or significantly improved services (with respect to its capabilities, user friendliness, components or sub-systems)              
Implementation of new kinds of management methods to achieving our targets and objectives (team work, decentralization, new system of employee responsibilities, etc.)              
New or substantially changed marketing methods or strategy              
Substantial renewal of administrative processes (such as maintenance systems, operations for purchasing, accounting, computing or logistics)              
Implementation of new methods of organizing external relations with other firms (first use of alliances, partnerships, outsourcing or sub-contracting, etc.)              
New or substantially changed technology or technical equipment (hardware and software)              
New practices to cooperate with consumers, knowledge partners, suppliers, schools, competitors to come up with new ideas or to further develop ideas,              
New sustainable management and technologies (energy/water saving, recycling, eco-green growth, CSR-activities, etc.)              
 
 
 
11.
Do you have ongoing innovation projects?
 
 
 
 
 
       
 
 
 
12.
How effective were your innovation activities for reaching the following company's goals?
1= Lowest 7 = Highest
 
               
Operating more efficiently              
Entering new markets or increasing market share              
Delivering ‘new to the world’ products or services              
Delivering ‘new to the industry’ products or services              
Widening customer base in current markets              
Improving productivity              
Lower environmental impact, higher sustainability              
Improving service quality              
Improving earnings/profit margins              
Strengthening overall brand via market differentiation              
 
 
 
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