HSMAI Innovation Board Questionnaire
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HSMAI Innovation Questionnaire
Please describe your title and role (C Level, Distribution, Data, Marketing etc)
Corporate hotel (Ownership)
Privately owned (Ownership)
Franchise contract (Management)
Number of employees in your company (2018):
Fewer than 99 employees
Between 100 and 249 employees
Between 250 and 499 employees
Between 500 and 999 employees
Between 1000 and 4499 employees
More than 5000 employees
What is your top priority right now as a business?
How do you see the industry change in the next 5-10 years?
What does Innovation mean to your company?
What do you see as the key areas that the industry/hotels should address?
Sharing economy services
Automation of services
Digital services towards more of guests visit and journey
Guest loyalty and incentive programs
Recruitment of staff
Staff satisfaction & loyalty including training and personal development
Blurring of industries. Like hospitality blurred with travel or, work spaces, care & cure, arts, retail, banking, etc.
What do you see as your biggest challenge internally for your business to succeed?
What do you see as the biggest challenge externally to the future success of your business/company?
During the last five years, how often have your company carried out the following activities?
1= Rarely 7= Very often
New or significantly improved services (with respect to its capabilities, user friendliness, components or sub-systems)
Implementation of new kinds of management methods to achieving our targets and objectives (team work, decentralization, new system of employee responsibilities, etc.)
New or substantially changed marketing methods or strategy
Substantial renewal of administrative processes (such as maintenance systems, operations for purchasing, accounting, computing or logistics)
Implementation of new methods of organizing external relations with other firms (first use of alliances, partnerships, outsourcing or sub-contracting, etc.)
New or substantially changed technology or technical equipment (hardware and software)
New practices to cooperate with consumers, knowledge partners, suppliers, schools, competitors to come up with new ideas or to further develop ideas,
New sustainable management and technologies (energy/water saving, recycling, eco-green growth, CSR-activities, etc.)
Do you have ongoing innovation projects?
How effective were your innovation activities for reaching the following company's goals?
1= Lowest 7 = Highest
Operating more efficiently
Entering new markets or increasing market share
Delivering ‘new to the world’ products or services
Delivering ‘new to the industry’ products or services
Widening customer base in current markets
Lower environmental impact, higher sustainability
Improving service quality
Improving earnings/profit margins
Strengthening overall brand via market differentiation
What is a barrier for innovation within your company?
Do you have someone in your organization dedicated to Innovation/Transformation? Who do they report to? How many people on the team? Budget? Goals?
Which companies or leaders are you following that you believe are innovative? And specifically in tourism and hospitality? Why?
What are your most inspiring sources of innovation? Like, certain trend reports, seminars, educational institutes, etc.